Royal Horticultural Society rebrands pollinator plant label

Thursday 10 May 2018

The Royal Horticultural Society (RHS) has today announced it is changing the name of Perfect for Pollinators - a logo used by retailers to show UK gardeners the flowering plants best for bees, butterflies and hoverflies – to Plants for Pollinators.

Launched in 2011 in response to research that revealed a lack of flowering plants for pollinators, the RHS had been reviewing the logo after studies found that some of the plants carrying it contained traces of pesticides.

While the RHS encourages responsible growing practices, it cannot, as a charity, police how hundreds of thousands of plants are grown each year within the horticultural trade. Rather than get rid of the brand altogether – which would undermine efforts to boost pollinator numbers – it was decided to change the name to Plants for Pollinators; showing gardeners those flowering plants that are attractive to pollinators without commenting on the way in which they have been grown.

The RHS has also made available to gardeners a list of organic nurseries and will be working with the industry over the coming months to see how information about how plants have been grown can be shared with gardeners to help them make better informed decisions.

The full statement is published on the RHS website.

Prof. Alistair Griffiths, Director of Science and Collections at the Royal Horticultural Society (RHS) said: “The Plants for Pollinators brand has never been about profit but protecting our precious pollinators. We know that from the feedback we’ve received, many thousands of people have been incentivised to grow more flowering plants to support them. We hope that by changing the name from Perfect to Pollinators to Plants for Pollinators and supporting the horticultural trade and Government to establish assurance schemes and improved supply chains we can help people to make the best decisions for their gardens and wildlife.”

Nick Rau, Friends of the Earth nature campaigner, said: “Creating bee-friendly gardens is a great way to help our under-threat bees. The RHS ‘plants for pollinators’ label provides an indispensable guide to the best plants for pollen and nectar. But, gardeners need to have confidence that the plants they are buying aren’t doing more harm than good, which is why it’s also good to see the RHS promoting pesticide reduction. We now need the industry to step-up and work to remove bee-harming pesticides from across the global supply chain.”

For more information about Plants for Pollinators, why pollinators are so important and tips on how to encourage them into your garden visit


Notes to editors

About the RHS: The Royal Horticultural Society was founded in 1804 by Sir Joseph Banks and John Wedgwood to inspire passion and excellence in the science, art and practice of horticulture. Our vision is to enrich everyone’s life through plants, and make the UK a greener, healthier, happier and more beautiful place. We believe everyone in every village, town and city should benefit from growing plants to enhance lives, build stronger, healthier, happier communities and create better places to live.

We held our first flower shows in 1820, were granted a Royal Charter in 1861 and acquired RHS Garden Wisley, our flagship garden, in 1903. From our first meetings in a small room off London’s Piccadilly, we have grown to become the world’s largest gardening charity. At our gardens and shows and through our scientific research, publications, libraries and our education and community programmes we inspire a passion for gardening and growing plants, promote the value of gardens, demonstrate how gardening is good for us and explain the vital roles that plants undertake.

The RHS is committed to bring the joy of gardening to millions more people, inspire the next generation of gardeners and invest in the future to safeguard a £10.4 billion industry employing more than 300,000 people. We are entirely funded by our members, visitors and supporters. RHS membership is for anyone with an interest in gardening. Support the RHS and help us secure a healthy future for gardening. For more information call: 020 3176 5820, or visit

RHS Registered Charity No. 222879/SC038262

For more information please contact Laura Scruby in the RHS press office: / 0207 821 3060


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About the RHS

The RHS believes that gardening improves the quality of life and that everyone should have access to great garden experiences. As a charity we help to bring gardening into people's lives and support gardeners of all levels and abilities; whether they are expert horticulturists or children who are planting seeds for the very first time.

RHS membership is for anyone with an interest in gardening. Support the RHS and secure a healthy future for gardening. For more information call: 0845 130 4646, or visit

RHS Registered Charity No. 222879/SC038262