RHS Growing Trends Survey 2014

Tuesday 18 November 2014

The RHS recently commissioned a survey to 2,000 adults across the UK about gardening and growing plants. The research was conducted by Censuswide, with 2,023 respondents aged 16+ in GB between 27.10.14 – 28.10.14. The survey was conducted from a random sample of UK adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.

General

When asked if they have a garden or grow plants? (This can include an allotment, balcony or growing house plants), respondents said:
• 93% of people have a garden or grow plants
• 89% of 16-24 year-olds have a garden or grow plants
• Figures generally high across the country

How important is having a garden or growing plants for you?
• 51% said very important
• 42% said quite important
• 6% said not that important
• 1% said not important at all

What did you spend time doing in your garden this summer?
• 85% of people said gardening
• 82% said relaxing
• 52% said barbequing
o 49% of men said they barbequed compared to 55% of women
• 51% said socialising
• 42% said sunbathing
• 37% said watching wildlife
• 23% said parties

What plants or seeds did you buy?
• 61% bought bedding plants
• 55% bought bulbs
• 41% bought food/GYO
• 39% bought shrubs
• 33% bought house plants
• 30% bought perennials
• 27% bought culinary herbs
• 26% bought climbers
• 25% cut flowers
• 21% bought trees

The following reasons were selected from a list asking why people gardened
• 71% said for personal pleasure
• 62% said to create a beautiful space
• 38% said wildlife
• 37% said environment
• 34% to be active and for health


Health and Well-Being

Being in a garden helps to relax and de stress
• 92% said being in a garden helped them to relax and de-stress

Beautiful gardens lifting moods
• 95% said being in a beautiful garden lifted their moods


Property

Does an attractive garden add value to a property?
• 95% said an attractive garden adds value to a propety

Do gardens and green space in the surrounding area add value to a property?
• Yes 95%

Do you think gardens and green space reduce crime in an area?
• Yes 44%


Wildlife

Do you have a specific area for wildlife in your garden?
• Yes 51%

Do you think you see more wildlife in your garden because of the plants you grow?
• Yes 77%


Front Gardens

Do you live on a street where most front gardens are paved over?
• Yes 48%
o Highest responses saying they lived on a street where most front gardens were paved over:
 In London 62% said they lived on a street where most front gardens are paved over, Liverpool 57%, Birmingham 52%
o Least responses for living on a street where most front gardens were paved over
 In Edinburgh 28% said they lived on street where most front gardens were paved over, Plymouth 29% and Norwich 30%

Does looking at streets of paved over front gardens sadden us?
• 61% say that looking at a street of paved over front gardens saddens them

Do you worry about the consequence of lots of paved over space and flooding?
• Yes all the time 16%
• Yes sometimes 43%
• Yes rarely 16%
• No 25%

 

-Ends-

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About the RHS

The RHS believes that gardening improves the quality of life and that everyone should have access to great garden experiences. As a charity we help to bring gardening into people's lives and support gardeners of all levels and abilities; whether they are expert horticulturists or children who are planting seeds for the very first time.

RHS membership is for anyone with an interest in gardening. Support the RHS and secure a healthy future for gardening. For more information call: 0845 130 4646, or visit www.rhs.org.uk

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